MACNY, The Manufacturers Association has reorganized its marketing and communications department to better support its statewide programs, strengthen member and community engagement, and enhance the organization’s overall marketing and communications strategy.
Deb Tilton has been promoted to director of marketing and events, where she will oversee the strategy, planning, and execution of MACNY’s portfolio of more than 100 annual events, while leading marketing efforts that support the organization’s training programs, member engagement, corporate service offerings, government relations initiatives, and networking councils. In addition, she leads MACNY’s brand development and creative direction, including visual communications and graphic design. She joined MACNY more than 2 years ago.
>> Send us your company’s news about People in Motion
Marissa Beck has been promoted to director of communications and media, where she will lead all marketing and communications efforts for MACNY’s talent development division, including its statewide registered apprenticeship and pre-apprenticeship programs. In this role, she also oversees organization-wide communications and media strategy, ensuring MACNY’s mission, programs, and impact are widely recognized among members, partners, and the broader community. She joined MACNY in 2021.
Lauren Alexander, a marketing and communications specialist at MACNY, will now focus her efforts on the talent development division, where she plays a key role in promoting the organization’s registered apprenticeship and pre-apprenticeship programs.
As the newest member of the marketing and communications team, Marti Feyerabend will play a key role in supporting the planning and execution of MACNY’s events and training programs as a marketing and communications specialist. Her previous role was digital marketing manager at SKY Armory.
Marisa Norcross, MACNY’s chief operations officer, will lead the marketing and communications department while overseeing operational strategy and organizational initiatives. Over her 11-year tenure at MACNY, she has held a wide range of leadership roles. She brings strategic vision, operational expertise, and a deep understanding of MACNY’s mission, serving as a female trailblazer and long-standing leader committed to advancing the organization’s impact and innovation across New York state.
If you’d like to submit an item about People in Motion at your organization, send a press release including photo, to business@syracuse.com with Company News in the subject field. We publish news about people with ties to Onondaga, Cayuga, Madison and Oswego counties. See all recent Company News items.